Assistant/Associate Director of Publicity

Book Publishing
CON00066 Requisition #

Scholastic’s Trade Publishing Division seeks an Assistant Director or Associate Director to join its Publicity team! This is a leadership role, working in close partnership with the Senior Director of Publicity and managing 2 direct reports.

The ideal candidate will have experience planning and executing PR campaigns and tours for high-profile authors and illustrators, have a proven track-record of booking national media, and will thrive in a fast-paced, deadline-driven environment. The person in this role will be responsible for strategizing and executing lead campaigns that will maximize exposure for authors and their books. This position will interact internally with our marketing, sales and editorial teams, as well as various Scholastic’s divisions including Book Fairs, Corporate Communications, and others.

The day-to-day work will include:

• Securing national and regional TV, print, radio and online feature and review coverage for our authors.

• Planning and booking extensive national multi-city book tours, with events in bookstores, libraries, schools, and other large speaking venues.

• Working with high-profile talent on book launches, media and events.

• Coaching and prepping talent for public and school presentations and media interviews.

• Developing and maintaining strong, trusting relationships with authors and the media.

• Attending and presenting at weekly sales, marketing, and publicity meetings.

• Working with the Senior Director of Publicity on budget tracking and planning

• Managing 2 direct reports

Candidates should have excellent writing and communication skills and an established network of broadcast, print and online media contacts, as well as the ability to work effectively and collaboratively in a team environment.

Please apply if you meet the following qualifications:

• At least 6 years of experience in public relations; children's book publishing experience preferred

• Experience managing a staff member

• Existing relationships with national and regional media contacts and bookstore event contacts

• Experience presenting in front of large groups including internal meetings and with outside clients

• Proven ability to meet deadlines, multitask, and prioritize

• Strong organizational skills

• The ability to multi-task, prioritize and manage time effectively while also maintaining accuracy and attention to detail are essential.

• Proficiency with Microsoft Office, including Excel

• Proficiency with publicity databases such as Muckrack, Cision, or Publicity Assistant

• Understanding of social media as a marketing tool


Equal Employment Opportunity

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran.

Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

To view the full EOE policy, click here.

To view the Scholastic Inc. EEO Policy statement, click here.

To view the Pay Transparency provision, click here.​

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