Communications Manager

H0400218 Requisition #
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Scholastic is seeking an energetic Manager, Earned Media to work with the award-winning Scholastic Corporate Communications team to strategize and coordinate earned media outreach, integrated communications planning, and special events that will generate ongoing positive publicity for Scholastic. The manager will work on publicizing products, programs, corporate social responsibility initiatives and corporate projects including research reports such as the Kids & Family Reading Report™. The ideal candidate has at least 6-8 years of PR experience, with a proven track record of success with general consumer and trade media, and a robust list of media contacts. S/he is a strong writer and communicator who can create an ingenious media strategy but is also passionate about pitching that strategy. S/he has an up-to-the-minute understanding of how social media is shaping earned media, the importance of visual storytelling and can demonstrate examples of placing editorial coverage that caught fire across social media platforms. Based in New York, the manager will report to the Vice President of Corporate Communications while working closely with all staff within the department and building relationships cross-divisionally.


• Brainstorm creative ideas for earning media that build positive momentum for products, programs and the brand
• Strategize pitch angles that capitalize on trending news stories
• Guide staff on ways to innovate and adjust best practices to be successful in our rapidly changing media environment
• Meet with internal “clients” in various divisions of Scholastic, to gather information, participate in long-term planning, and make recommendations for creating media and thought leadership opportunities
• Write persuasive pitches for media and aggressively pitch stories to a wide range of outlets
• Write press releases and blog posts while serving as an editor on a range of content
• Coordinate the timing and staffing of a defined pitch calendar
• Collaborate with the social media team to support earned media
• Identify, follow and build relationships with reporters, bloggers and influencers writing about education, literacy, parenting and related issues
• Create and maintain targeted media and social influencer lists
• Organize and maintain online press kits and other promotional materials
• Set up interviews for company spokespersons and prepare well-crafted talking points
• Plan and manage media events to launch select products and programs as needed
• Manage at least one direct report


• Proven success at earning coverage in national, local and online media
• Proven success at cultivating relationships with reporters and social media influencers
• Ability to write clearly and persuasively with a digital-first orientation
• Superb editing skills
• Excellent oral and presentation skills
• Ability to handle intense deadline pressure
• Ability to multi-task and prioritize projects
• Understanding of research and data, and how to infuse with pitching
• Understanding of targeted, niche pitching; quality over quantity strategy
• Attention to detail, accuracy and diligent fact-checking
• Strong interpersonal skills and professional presentation
• Ability to work independently and as a member of the team
• Genuine passion for working with the media and staying future-focused
• Interest in culture, social, parenting, publishing and/or education issues a plus
• Agency and or newsroom experience a plus



• BA or higher and a minimum 6 years of experience in public relations.


Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at

Some benefits that we offer:

• 100% vested of 401(k) Retirement Plan after 5 years employment
• Up to 1M worth of supplemental Life Insurance
• Tuition Reimbursement
• Purchase Scholastic stock at a 15% discount

Thank you for your consideration in choosing Scholastic.


Equal Employment Opportunity

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran.

Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. To view the full EOE policy, click here.

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