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Digital Analytics Analyst

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Information Technology
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A0300083 Requisition #
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THE OPPORTUNITY

The Analyst will be part of the DNA Digital Analytics team work closely with Scholastic’s Analytics group and businesses to help establish business KPIs, generate insights and develop strategic recommendations. The Senior Analytics will support 2-3 business units working directly with them to help achieve their digital goals.


YOUR RESPONSIBILITIES

• Provide marketing intelligence and offer strategic recommendations to support business decisions on digital marketing initiatives, using tools like Adobe Analytics, A/B testing, MouseFlow and Competitive Intelligence
• Recommend, achieve buy in for and develop new KPIs and analytical reports and methods that will enhance marketers’ knowledge and understanding of their performance vs. business goals.
• Prepare requirements for and manage offshore in the execution of automated reports that highlight key metrics and trends, enable marketers to self-service their requests.
• Train marketing and other lines of business on web analytics tools and techniques with a goal of transferring knowledge for maximum analytical expertise.
• Analyze web traffic data and click-stream data, perform attribution analyses.
• Participate in site builds/re-launches to ensure proper measurement tools are in place.
• Help maintain and support Omniture data integrity/validation.
• Be able to identify gaps in current data capture, set system requirements, QA protocols, and collaboratively implement enhancements.


HOW YOU CAN FIT

• 2+ years of web analytics experience
• Experience with Adobe Analytics / Site Catalyst or another web analytics tool.
• Deep understanding of performance metrics, marketing strategy, marketing campaigns, website user behavior and advanced website technology such as personalization, retargeting and more.
• Excellent writing, communication and presentation skills, including working with teams in disparate countries and geographies.
• Advanced reporting and data visualizations skills including report automation.
• Knowledge of Adobe / Omniture site catalyst DTM or a similar tag management system. i.e Telium, Ensighten (development, testing, implementation, etc.) is a plus
• Ability to translate between Engineering and Business to communicate needs and requirements.


WHO WE ARE

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.

Some benefits that we offer:

• 100% vested of 401(k) Retirement Plan after 5 years employment
• Up to 1M worth of supplemental Life Insurance
• Tuition Reimbursement
• Purchase Scholastic stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

 


Equal Employment Opportunity

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran.


Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. To view the full EOE policy, click here.

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