Director, Digital Commerce

Information Technology
H0700453 Requisition #
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The Company:

Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and related services and children’s media. For nearly 100 years Scholastic has been delivering outstanding books, magazines and educational programs directly to schools and families. Today their books, magazines, print and multi-media technology-based learning materials help children learn both at school and at home. The Company distributes these products and services in more than 150 countries.

Within the US market their products are in more than 90% of schools and over half the teachers in the U.S. have an active account tapping into Scholastic’s teaching resources. With annual revenues of approximately ~$1.7 billion Scholastic operates through three divisions: Children's Book Publishing and Distribution; Education and Classroom Magazines; and International. Through each of Scholastic’s divisions literacy remains the cornerstone of all that they do with a corporate mission to encourage the intellectual and personal growth of all children, beginning with literacy.

Position Overview:

Based in New York City and reporting to the Executive Director, Digital Experience the Director, Digital Commerce will lead and drive: eCommerce Performance & Operations to create and grow business value for Scholastic. This team will deliver eCommerce customer experiences, utilizing both in-house and third-party solutions that give Scholastic a market leading capability. Functions that report to this Director, include:

• eCommerce Performance & Operations
• Product buyers
• Merchandising team


Overall responsibilities and deliverables include:

• Lead the eCommerce experience at Scholastic, including ecommerce product optimization, strategic roadmap prioritization, and performance metrics and reporting.
• Drive revenue through new product launches and store optimizations across all key flows such as store layout and navigation, search, registration, and cart/checkout.
• Own the P&L for the Scholastic Store Online and own the joint business plan with our business partners for our other storefronts with KPI’s in support of delivering the targets
• Manage online margin and maximize online revenue and profitability by assessing and implementing effective promotional activities
• Drive product innovation across all aspects of the eCommerce customer experience, including building out A/B testing frameworks
• Improve traffic, conversion rates, and average order values across all eCommerce sites and marketplaces
• Lead analysis and make decisions through use of comprehensive Web and eCommerce analytics and metrics
• In collaboration with Scholastic business units, lead the design, integration, and implementation of a Scholastic digital loyalty program for audiences.
• Stay abreast of key eCommerce technology trends and make appropriate recommendations for the eCommerce platform and digital content platforms to improve the content to commerce conversion process.
• Leverage customer insights and monitor competitive landscape and market conditions to identify and take action on opportunities, issues, and risks.
• Evaluate new areas of eCommerce opportunity to develop customer acquisition strategies
• Execute eCommerce initiatives including merchandising, email, and paid media

Position Requirements:

The successful candidate will possess the appropriate educational credentials, coupled with extensive experience in eCommerce.

• 10+ years of experience with eCommerce
• Experience with eCommerce in both B2C and B2B environments is valuable
• Bachelor’s degree in technology, engineering, business, or marketing
• A prior role that demonstrates the ability to grow revenue in a consumer eCommerce environment
• Track record for designing and executing complex and well-coordinated initiatives with integrated multi-disciplinary teams
• Sophisticated understanding of customer marketing and in the context of online transactional website and mobile applications
• Strategic thinking with experience building best-in-class eCommerce products
• Current on leading edge technologies and digital strategies to grow customer engagement and commerce conversions
• Experience partnering with technology and engineering teams
• Experience in an agile product development model
• Exceptional written and verbal communication skills
• Ability to lead by influence and drive effective change in an organization.
• Ability to hire, train, and grow top talent

The Director, Digital Commerce will be an intellectual and action oriented executive capable of representing this function at senior levels within the corporation and the customer community. She/he will have the ability to understand others’ points of view, persuade and influence others, and obtain their commitment and support.

The Director will also be a hands-on working manager, with a high energy level and the ability to communicate at all levels of the organization. She/he will develop strong peer relationships, which build on positive cross-organizational interactions, and establish the department as a focal point for leading
commerce efforts at Scholastic.


This position will offer the individual an opportunity to be part of an industry leader with a mission to engage children in learning and the joy of reading. She/he will serve in a critical leadership role that is driving Scholastic’s digital engagement model as Scholastic prepares for its next 100 years of success. This leader will also drive a cultural transformation to create a work place that is fun, engaging, collaborative, agile, high throughput, and customer focused.
The Corporation will pay a competitive compensation package with an excellent benefits package. The successful candidate will have high visibility within the organization and will be in an excellent position to make both a significant contribution to the Corporation, as well as provide for future career-broadening assignments based on performance.


Equal Employment Opportunity

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran.

Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. To view the full EOE policy, click here.

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