Senior Director of Digital Instruction

Business Development/Sales
G0800624 Requisition #

Job Summary

The Senior Director of Digital Instruction is a key position responsible for driving digital subscription sales revenue and increasing the capacity of the Directors of Digital Instruction, and sales teams, to successfully sell digital products as part of Scholastic Literacy and as stand alone products.

The role requires a driven and accomplished sales professional who has high level account relationships, sales management experience, and experience in a strategic selling role in comprehensive literacy and educational technology. Responsible for the creation, coordination, and implementation of strategic sales plans introducing, training, and selling digital products to internal and external customers.

The role works closely with the digital marketing teams, and sales RVP, RDs, and AEs to create sales strategies and to sell digital products.


• Revenue generation - Achieve goal each year
• Drive new business
• Drive large renewals
• Give input and assist in RFPs
• Liaise with DDIs and Inside Sales to execute on sales plans
• Works with DDIs and AEs to model, present , motivate, and strategize ways to increase digital revenue in key targeted Districts by positioning and demonstrating new and existing products, and closing the sale
• Possess a high level of expertise in all digital products and their capabilities versus the strengths/weaknesses of competitive products and can provide product information and positioning where needed within an instructional framework.
• Maintains broad knowledge of all company products and understands positioning of digital products in an ELA curriculum.
• Synthesizes market information and translates customer feedback into knowledge to inform product positioning, messaging, and competitive differentiation that will resonate with educators at all levels.
• Develop and close new State, consortium, and virtual school contracts and cultivates relationships at all levels that enhances Scholastic’s position which leads to major growth of digital subscription products within designated accounts
• Drives new digital subscription pilots, and monitors these pilots in order to have a high conversion rate to sales.
• High level of knowledge about operating systems, LMSs, LTI, privacy laws, Clever, etc.
• Escalates and Drives continuous operational improvements as related to the end customer experience in order to successfully sell and implement Digital products.


• 5+ years’ experience as a Senior Sales Leader in:
• Selling and closing major-high level District and State accounts
• Presenting digital resources and facilitating digital discussions
• Strategy development, sales leadership, and team building
• Training, coaching, and staff engagement of sales teams
• teaching/education degree or PD background
• Must be able to travel a minimum of 75%
• Industry Expertise – has extensive knowledge of instructional pedagogy and technology market expertise, knowledge of curricula, and understanding of buying process and buying criteria.
• Excellence - has a track record of exceeding goals, sets high standards of performance for self and others with a high sense of responsibility. Strong leadership skills.
• Communications - demonstrates excellent communication and presentation skills both written and verbal, and an ability to adapt to the audience. Ability to simplify the message is critical.
• Relationship building -has an inherent ability to build both internal and external trusting relationships.
• Resourcefulness - passionately finds ways over, around, or through barriers to success. Achieves results despite lack of resources.


Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at

Some benefits that we offer:

• 100% vested of 401(k) Retirement Plan after 5 years employment
• Up to 1M worth of supplemental Life Insurance
• Tuition Reimbursement
• Purchase Scholastic stock at a 15% discount

Thank you for your consideration in choosing Scholastic. 


Equal Employment Opportunity

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran.

Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

To view the full EOE policy, click here.

To view the Scholastic Inc. EEO Policy statement, click here.

To view the Pay Transparency provision, click here.​

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